Inside IMG

Integra Marketing Group, Inc., was in sunny Naples Florida this past January for the 2013 Manny Awards. At the Manny’s this year we were honored by the MCAN group with numerous awards in the following categories.

Print
Silver – Richwood Creation / Nordstrom

Press Kit (B2B)
Silver – Kissling Tax Method

Business-to-Business Mailer Campaign
Bronze – Ellwood City Hospital

Trade Show or Event Exhibit
Bronze – Premier Therapy

NEW GALILEE, Pa. (January 30, 2014)

Integra Marketing Group, Inc. hosted Leaders Serving Beaver County (LSBC) in a thought provoking exercise known in the industry as Flash Flood Brainstorming. IMG has conducted its own version of this exercise used for stimulating creative thinking in groups as diverse as a San Diego financial giant to small businesses as well as staff of churches in Pennsylvania.

Held in the IMG headquarters, which is housed in a converted and redesigned former church building, the teams were spread out throughout the commons area and executive offices. It did not take long for each team to become engaged and invested in the dynamic game-play and competition that are a part of the exercise.

“It was fun to watch the light bulbs go on for some of our local business leaders as my staff and I guided them through the series of exercises,” Charles Verrett, Integra president observed. “Every time we conduct one of these sessions, it’s a new and exciting experience for us, as we watch our clients’ experience this process for their first time.”

A follow up survey revealed that the participants were excited about the results as well.

It took me awhile to completely grasp the process, but listening to Chuck and the young fellow from IMG that was on my team, I found that it was a program that could help open minded leaders build their business and could help LSBC grow – Don

I thoroughly enjoyed the experience and was impressed with the process and the results. It is a crazy fun way to get people to think outside of the box – Jack

Integra Marketing Group, Inc. conducts Flash Flood Brainstorming for small businesses or for leadership within larger organizations or corporations. For more information on how IMG can turn the light bulb for you with a Flash Flood Brainstorming session contact Charles Verrett at chuck@img-group.com.

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Ellwood City Hospital is celebrating 100 years from its humble beginnings as a 10-bed facility in a residential home on Crescent Avenue to the present, modern complex, which offers the latest medical technology. The Hospital employs over 400 people and has been an integral part of the community. There will be a number of special events and programs to mark this milestone.

Join IMG in celebrating this special 100^th Anniversary. Visit ECH100.org to find out more.

NEW GALILEE, Pa. (June 2013)–In an ongoing desire to shift the paradigm in ways to serve clients, Integra Marketing Group, Inc. added Flash Flood Brainstorming to its arsenal of effective creative brainstorming tools. Developed as a tool to utilize catharsis producing (i.e. “flash flood”) techniques and category concepts as well as “100 mph thinking” in a series of directed activities to enable corporate clients to perform transformative self-assessment and evaluation.

This hybrid-brainstorming program is one of several approaches that Integra has successfully used for multiple organizations, from national companies to local churches. This brainstorming tool is often used as one of the first steps for a company to move forward in retooling a particular aspect of its organization.

Recently, Integra used the Flash Flood Brainstorming program with one of the top financial service organizations in the USA. Held in San Diego, Calif., the goal was to create a relaxed yet energized atmosphere in which these professionals could discover new ways to critically view and improve their organization.

Chuck Verrett, president of IMG, knows what it takes to break down the barriers of corporate clients. He said, “Imagine the daunting task of getting full and unencumbered involvement from a company of financial services employees! This April, my team took a roomful of accountants, financial advisors, analysts and executive management, and we tore down barriers to allow employees to think outside of the box.”

The atmosphere is conducive to also break through obstructions of corporate culture, allowing for management to productively participate alongside employees in a relaxed game-type environment. The leader’s questions provoke answers that are so ridiculous that participants are not intimidated by the performance of their peers.

“Not only did we harvest powerful information we were able to apply in our Questmark Analysis, but the employees and executive team enjoyed the exercise that helped them to make vital discoveries. This was a result of breaking down inter-departmental barriers and enabling the opportunity for social interaction in a controlled exercise,” said Verrett.