August 29, 2011 Integra1

Lights! Camera! Action!

…Behind the Scenes with Today‚Äôs Home and Integra Marketing Group
10 hours in a blackened space filled with fog and stark spotlights…and lots of shouted orders.

No, this isn’t a special operation, it’s a studio shoot for the latest series of Today’s Home Stores TV ads! And in spite of the “harsh conditions”, it was actually lots of fun for Integra’s Chuck and Michelle (who shouted some of those orders!)

The celebrity spokesperson of the new series of television commercials is Today’s Home president, Jeff Lenchner; no stranger to these campaigns. But the featured assortment of Today’s Home furniture on the set was the star of the production!

Chuck at the monitor, animatedly describing to an amused Michelle; the essence of the Henredon table under the spotlight.

Behind the scenes on TV shoot.

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