Working with CEO & President Jeff Lenchner, IMG was able to help re-create a brand for Jeffʼs businesses in a suffering and drastically changing industry (the furniture trade) with innovative methods of repositioning his brands as high-end industry leaders and conducting events from designers such as: The Keno Brothers, Dwell Studios, Drexel Heritage. IMG launched three new websites and campaigns for each brand that the Lenchner family owns and created a campaign to bring together products that normally would be taboo to be seen under the same roof, as well as help establish a position as ʻtop designersʼ in the Pittsburgh market.

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Branding Strategy