IMG worked with regional Subway Franchises to build a presence in the market (257 stores) and jump sales to record levels…to the point that we were nominated the “agency of the Year” (they had over 150 Ad Agencies World Wide) and got a chance to present at the Subway World-Wide Convention in Washington, DC. (we didnʼt make it). Using our Trademarked AMMO System, IMG brought $250,000+ worth of innovative media to a promotion that worked through local TV stations and catapulted sales with no media buy. IMG also had an opportunity to work with Pittsburgh Great, (and creator of the ʻTerrible Towelʼ) Myron Cope in launching the “Kielbasa Sub,” which was great fun.