When Premier Therapy came to Integra, it was clear that they needed to stand out in a crowded market. There were 20+ Premier Therapy Groups. It was essential that they differentiate themselves from the rest of the players.
Their big issue was they couldn’t get beyond their circle of influence. They need to market outside.
IMG completely changed their corporate identity with new logos, collateral materials including website, videos, business cards. We branded every product they offered and gave them a new way to market them.
We created videos featuring the president of the company, an approach that caused the organization to stand out in the field of competitors.