The CEO of a newly formed division of Kindercare came to IMG in need of connecting the dots with their education business that was in need of a transformation. IMG helped Kindercare develop and launch what is today one of the largest K-12 cyber schools in America, (sold by our group). IMG took full ownership of the naming, brand and sales strategy, as well as implementation of “IQ Academy” as a national brand. The implementation included IMG sending a team to Wisconsin (in February) for a 30 day blitz with over 70 events in order to run, build, conduct PR opportunities, and market events to sign-up students that are interested in Cyber Education.
Launch + Development