As a very established name known in the commercial HVAC market, IMG was brought in to help JA Sauer build out the more lucrative residential portion of their business (which is about 25%) and regain a position in the market. IMG created a sales and marketing strategy that ʻput them on the mapʼ with the residential audience and created brand awareness for their newly targeted audience. Using the great commercial name to build-upon, IMG launched a “Now you can get our experts” strategy that has helped give JA Sauer name recognition in the crowded residential HVAC space. Work included, new logo, re-branding, trade show, DVD and all medias.
JA Sauer Company
Create brand awareness among residential customer base