AMMO and Rebranding on a Luxury Level

When looking at what designer, Kenny Hauk is capable of, IMG made a recommendation that he evolve and spin-off a separate business from his “River Raider Off Road” Jeep Parts business and sell a build vehicle to a very high-end audience. IMG totally packaged this brand and launched it at the after-market car show in Las Vegas, SEMA. The

product was sold world-wide to clients from China to Dubai and has been written up in many international publications. The DuPont Registry (and getting to meet Tommy DuPont) was significant in launching this brand and sales campaign that came to life as a result of IMGʼs Trademarked AMMO Process.