RE-BRANDING and RELAUNCHING AN ICONIC AMERICAN BRAND

EarthLink is one of those companies that almost EVERYONE has heard of, not necessarily because of who the are, but because of who they were. So, when the CEO came to IMG asking for a re-launch of this American Iconic brand, IMG had to pull-out all the stops. Creative thinking of promoting them within the retain brands that use earthLink services (which is a who’s who of retailers) and building a re-launch campaign that states “we’re know for the company that we keep” became the mantra and strategy to regain a position in their targeted audience within the USA and Canadian markets.