Bruce Reed (the ʻBruceʼ in Brusterʼs) started working with IMG when he was a franchisee of ʻanotherʼ brand of ice cream and had the thoughts that ʻhe could make a better product’ (and he was right). IMG was instrumental in helping build-out the marketing legs of the second store (way before franchising) in a “Guinness Book of World Records” promotion using regional TV & radio stations as the judges to gain a name and a foothold in the market. Our early-on marketing laid the groundwork for a very successful company. Today Brusterʼs has over 300 franchised locations in several countries, including Africa.