Brighton Hot Dog Shoppes

Our “Frankie goes on Vacation Promotion” was one of the coolest promotions that we ever did at IMG. We created these ʻhotdog beanie babiesʼ and sold them for $5 (the money went to charity) and also gave away nice prizes if you took Frankie on vacation with you and then sent in a photo of him. Besides the ones that we canʼt talk about, we got a ton of photos of Frankie that we placed in all the locations. From Frankie strapped to a F-15 flying over Iran to sun bathing in Florida with the girls, this was a winner campaign for all.