ADC Co-Op

A leader in Appliance Distribution, IMG worked with the CEO to strategize and build-out a network of offerings and events to attract dealers to this network. IMG also created programs with manufacturers (Whirlpool, GE, Maytag, LG, and Fridigaire) to build sales through vertical sales windows with select products that are timely for the consumer. The promotions that were developed included: video instructions, POS materials, window & floor stickers, appliance tags, TV & radio spots, print ads, banner ads, streamers and signage.