Reinvigorating a Brand to Attract a Higher End Audience

Itʼs always 70 at Wade, this Campaign and some of the coolest wrapped vehicles you will ever find are a part of what IMG did with CEO & President Bob Wade. A total re-branding and sales and marketing campaign was launched for Wade that told the customer that if you want your home like ours, you need us. Wades unique ability to engineer and implement any HVAC job as well as their location made them a prime candidate to go after the high-end market and new homes building. IMG designed a whole new look for Wade that included: logo, theme, vehicles, building signage, trade booth, collateral, advertising (TV, radio, Print, Electronic, Social) and presentation.