Everyone in America owns a product that was designed using PTC Engineering Software, so when they came to IMG looking for solutions to re-energize the US Channel Partners program we were excited. IMG worked closely with the World-Wide Channel Developer to devise programs that would gain support with their channel partners as well as equip them to sell PTC products. IMG also conducted national marketing and sales training sessions for engineers that were forced to use the ʻotherʼ side of their brain to be creative making marketing recommendations to the VAR businesses server by PTC, (what a blast). IMG also was asked to present a ʻtotal re-brandingʼ of this channel gateway at the World-Wide Headquarters in Boston, we named ʻSerious Design.ʼ