IMG developed a dealer level strategy to integrate local businesses with the dealers and their employees. This program was tested throughout the Chrysler, Jeep, Plymouth and Dodge brands in a 4 state pilot program specifically designed to bring “qualified working patrons into the dealership” that were ʻendorsedʼ through the business where they were employed. The program featured providing the employee of the month with a new vehicle, having a catered lunch for key employees, a marked up-front parking space, paycheck stuffer promotions and a wall plaque recognizing the business and the employee. This program was instrumental in deriving a 34% boost in participating dealerships.
