CLIENT: WOMEN’S ENTERPRISES INTERNATIONAL TASK: RE-BRANDING
WEI retained IMG to conduct a brainstorming session to re-brand and re-package their offerings in the United States. As a part of IMG’s Questmark Trademarked process, we conducted a Flash Flood Brainstorming session with the board members to extrapolate ideas for the future of the organization and show ‘what heaven could look like when they get there’. WEI is a 15 year-old non-profit that helps hundreds of women in Kenya and other countries escape their path from poverty through providing water and business partnerships that build community and show the love of Christ. IMG presented the new name to the Board with overwhelming approval. The campaign will launch in the fall of 2015.