You donʼt have to be a rocket scientist (but close) to understand Nuclear Imaging; however, IMG was able to ʻdumb downʼ OVISʼs offerings and package them in a way that was appealing to the potential buyer. IMG did a name change (they were Ohio Valley Imaging Services) because of the nationally recognized work that OVIS is doing as well as a Re-Branding of the company – followed by the launch a “Unique Solutionsʼ sales strategy and campaign to attract new business.
Ovis Solutions
Client:
Ohio Valley Imaging Solutions
Task:
Rebrand + Customer Aquisition