Kuppersbusch, (the inventor of induction cooking and based in Germany) made it easy for IMG to promote their innovative products. The problem was that many products didnʼt fit into American made cabinetry and made their targeted audience too slim. So, working with the Kuppersbusch USA President & CEO, IMG was able to provide a strategy and marketing plan that identified products marketability, so that they could be built and sold in the USA by their German Manufacturer. IMG created a “KU-dosʼ design program for their distribution channel that would allow Kuppersbusch to be seen as one of the highest-end products on the market today as well as compete in a crowded space of European stainless steel kitchen products.
Increase marketability of client's product line