Formally know as Top Floor Artisans, who created and built some of the industryʼs best concrete surfaces was struggling with an old name from a former product line that the company evolved from. IMG totally re-named and branded the company to reflect the quality of products that they wanted to be known for. The implementation included: Website, Badging, Collateral, Sales and Reseller Strategy.
Hoadley Artisan Surfaces
Rename + Rebrand