Our “Frankie goes on Vacation Promotion” was one of the coolest promotions that we ever did at IMG. We created these ʻhotdog beanie babiesʼ and sold them for $5 (the money went to charity) and also gave away nice prizes if you took Frankie on vacation with you and then sent in a photo of him. Besides the ones that we canʼt talk about, we got a ton of photos of Frankie that we placed in all the locations. From Frankie strapped to a F-15 flying over Iran to sun bathing in Florida with the girls, this was a winner campaign for all.

Brighton Hotdog Shoppes

Increase brand recognition