May 31, 2011 Integra1

Entrepreneur Series Workshop a Social Success

Everybody seems to have the initial feeling of dread when first introduced to Social Media.  On Thursday, our goal was to remove that fear from our event attendees and replace it with a sense of excitement to incorporate these unique and powerful tools into their company.  No more should you fear Facebook!

The day kicked off with a meet-and-greet for all attendees and presented them the opportunity to not only network, but to find out how the different guests were able to use social media in their businesses.

Rachel presentingAfter lunch, Integra’s own Social Media Specialist, Rachel Fornatro, took the reins and led our guests through a presentation in which she taught the value of different social media tools such as Facebook, LinkedIn, Twitter, Youtube, and FourSquare.  She educated the group on how to utilize each of these websites effectively and to cater to their own unique strengths

Following the presentation, the groups then broke down into four teams; each with their own assignment.  We gave them a brief history of a company, a current news story, and we then asked them to come up with a social media campaign designed around that certain news story.  Each group then presented their campaign to a panel of judges.  And WOW.  We were so happy to hear such great ideas coming from our guests.  Everyone truly did a terrific job on each of their tasks.

Group 1- NY Police & Fire Benefit Fund Group 2- FedEx Group 3- Lance Group 4-Lincoln

Although everyone did such a good job, the judges did have to pick a winner, and after careful consideration the judges decided on the FedEx campaign.  The group created a “Chillaxin” campaign which incorporated Youtube, Facebook, and Twitter tactics to hold a contest for small business owners to have a chance to win a Hawaiian vacation.  Although we’d like to reward your hard work with a vacation of your own, we can only offer a well-deserved “Congratulations.”

We know some of you may still have some questions about social media and/or the presentation and please do not hesitate to call or email the staff here.  For your benefit, we have also uploaded the entire presentation that you may go through at your leisure in case there is something you may have missed or wanted to see again.

Integra Marketing Group sincerely thanks each and every one of our guests for coming out to our first Entrepreneur Series Workshop and we look forward to holding more of these in the future.

For all of those who could not attend the event, we hope that you are able to attend our next workshop and join in on the fun!

Winning Presentation- Group 2


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